Brick and click is a business model used by merchants to operate both an online store and a physical retail outlet.
As a ‘Digital-First’ lifestyle and fashion brand – Keepe focus in e-commerce and in online marketing. The move of expanding to the offline space (O2O – Online to Offline) taken when two (different) bicycle shop owners suggest to present Keepe product’s to their customers in the shop desk or in a special desk point of sale. Both say that a cyclist jewelry can be synergy product to the customers.
People buy and wear jewelry for many reasons. As a personal adornment, because they know, they can enjoy it, because they can pass it down and enjoy watching other people wear it. Because it symbolize something for them and many more other reasons.